Wella Eimi Bold Move 150ML Hair Dye Activator Prevents colour loss and provides

Prevents colour loss and provides softening and moisture to hair

The pins that hairstylists depend on

this dye is an excellent choice

round-ended pins that are incorporated to reduce catch or drag when styling wet or dry hair

This dye offers a bright light beige shade with ultra lift capabilities

Wella Eimi Bold Move 150ML Hair Dye Activator Prevents colour loss and providesWella also offers a robust retail range of haircare and color products designed for at home use, bringing salon quality results to your personal haircare routine. Whether you're looking to maintain vibrant color, repair damaged hair, or experiment with new styles, Wella's retail products provide effective solutions tailored to various hair types and concerns.