The Olivine approach can be characterized as a business in terms of

Strengths, Weaknesses, Opportunities and Threats*)

 

 

 

 

Strengths

 

  • unique solution
  • ‘proven technology’
  • no complex technology
  • comparative low CO2 emission and low energy requirements
  • a variety of applications
  • not any dangerous byproduct
  • relatively cheap
  • easy upscalable
  • sustainable
  • politically neutral

 

 

Weaknesses

 

  • widespread unfamiliarity with this solution
  • credibility and proof
  • not ‘innovative’ (in the sense that it is a known natural process)
  • weathering process is relatively slow
  • measurability
  • utilization to its full extent requires a global approach
  • lack of own means and Calimero effect

 

 

Opportunities

 

  • necessity of a continued use of fossil fuels
  • biomass is not really a ‘carbon sink’
  • negative publicity related to CCS
  • ‘development aid = carbon credits trade’
  • climate crisis
  • Kyoto/Copenhagen
  • national ambitions
  • green lobbies

 

 

 

 

Threats

 

  • large scale CCS
  • conservatism and tunnel vision of public authorities
  • NIH syndrome
  • many followers imitators and competitors
  • air pollution hype
  • no complete answer to the question ‘why not yet widely used’
  • alternatives such as biochar (terra preta)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*) Source: Businessplan Olivine Foundation 2010